Our Story

In 2020, when the world paused, we moved Big Ella—our fine and commitment jewelry collection—online. Our local stores had to close, but our purpose only grew stronger.

That year was filled with uncertainty. But amidst the challenges, we rediscovered the deeper meaning of our work. These sparkling gemstones weren’t just beautiful—they became symbols of hope, focus, and resilience.

One customer shared her story: she launched her dream business during the pandemic and wore our 4.2-carat blue topaz ring every day. “This ring reminds me I’m doing something big—and I can do it!” she wrote. Her words captured the heart of Big Ella: empowerment through authenticity.

What We Stand For

Genuineness

We use solid 14K or 18K gold and handpicked, natural gemstones. No shortcuts—just timeless quality.

Empowerment

Our minimal, refined designs are made to inspire. Every piece starts with intention, from the meaning of the gem to the story it carries.

Connection

Jewelry isn't just decoration—it deepens your relationship with yourself, your journey, and the world around you.

Big Ella is more than jewelry. It’s a reminder that you’re capable, radiant, and resilient.

With heart,

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Vivianna W. & Jack C.
Co-founders